Modere Closing After 23 Years? Here’s the Story!

Modere shuts down its clean-living business after 23 year due to financial difficulties and changing markets. Learn more about the major reasons for this closure.

Modere, an innovator in the clean-living space with a history of more than two decades, has decided to close its business. Modere’s decision has shocked the direct sales industry. As one the largest direct sellers, Modere is known for a wide variety of health, beauty and wellness products.

After everything that had been accomplished, the company issued a heartfelt, public farewell, shared with all its customers, employees and distributors. “Our decision was difficult to make after 23 years dedicated to serving our beloved community,” said the statement. It doesn’t matter whether you joined us at the beginning or just recently, thank you all for being part of our journey.

Why is Modere shutting down after 23 years of operation?

Sources in the business revealed that financial struggles, changing consumer behaviors, and regulatory requirements played a large role in their decision. Modere was the latest brand to feel the negative impact of the post pandemic market.

Modere faces increased competition both from ecommerce companies and from startups offering newer, more innovative and cheaper products.

Modere’s management sent a heartfelt message to thank the company’s global community as well as its distributors, staff and employees for their commitment and passion throughout the years. The company’s statement was:

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Why Modere Closed – Financial Struggles, Market Shifts

Modere’s shut down may have been shocking to others, but the closure is just a reflection of industry trends. Jobaaj Stories stated that Modere’s closure was caused a combination between financial pressure, a change in consumer behaviour, as well as regulatory pressures. Modere had to face similar challenges as most direct selling businesses in a post COVID world. Modere’s decline in market share is primarily due the competition from wellness startups who provide similar or superior products, but at significantly lower prices.

As the clean living company, announcing at a moment when wellness was in fashion, the company got embroiled into a battle with innovative companies, whose focus is on digital advertising, product customisation and influencer outreach.

Modere’s Commitment Towards Its Customers, Distributors and Employees

Modere has left the market in a unique way. The leadership will meet all outstanding payments and provide customer service during a short period to answer questions and make refunds. This highlights that this is part of a brand-wide commitment to transparency.

Modere’s management took some effort to acknowledge the hard work and dedication of their distributors as well as internal teams.

Plexus Celebrates 18 Years: A Stark Comparison to Modere Closure

Modere’s recent closure stands in stark opposition to Plexus Worldwide celebrating its 17th year anniversary as a global leader in direct selling, wellness, and health. Plexus was founded in 2008 by a simple Breast Chek Kit to promote gut wellness and the microbiome. Since then, it has evolved into a global company that is a leader in direct selling, health, and wellness.

Alec Clark of Plexus attributed the success achieved by the company to ambassadors. These individuals devote their entire lives to promoting Plexus and its innovative products. Gene Tipps talked about what his company intends to do for the future. He spoke of expanding into other international markets as well as continuing its Nourish One project, which is already distributing 46 million meals globally.

Plexus however seems to do very well while Modere bows out. This clearly shows the delicate balancing act between the two, which is so important in today’s rapidly-changing wellness landscape.

Modere’s Closure: Key lessons for Direct Selling

Modere’s experience is a cautionary account for direct-selling brand leaders operating in the modern market. It highlights the importance of continual innovation, engagement with consumers, and implementation of digitalization. Brands who do not evolve their distribution and systems models in light of rapidly changing consumer tastes and technology advancements will soon be out-of-business.

Modere’s legacy must not be forgotten. The brand has been inspiring healthier lifestyles since 1993 and providing economic opportunities for its distribution model, before sustainability became mainstream.

Modere: The End of an Era? Clean Living: Potential Future of the Brand

It is possible that Modere’s philosophy – clean living – will be adopted by another company, subsidiary, acquisition, etc. There are many opportunities for innovation in wellness, as it continues to expand.

Modere has left the Modere Community to reflect and remember a company that sold products but also helped create a lifestyle. Modere’s legacy will live on, whether that is as a permanent goodbye to the brand or a precursor to reinvention.

FAQ

Here’s an abridged version of Modere’s FAQs:

1. Why was Modere closed?

Modere shut down due to financial troubles, changing consumer behavior and competition from e-commerce giants and wellness startups.

2. Modere permanently closing?

Modere is indeed closing down, but the company will process any orders left unfulfilled and refunds within a certain time frame.

3. What happened?

Modere is currently not selling any products but is filling orders and providing service to customers for a limited period of time.

4. Why did Modere drop in market share

Modere’s decline was caused by competitors offering better prices, digital products, and customization.

5. What’s the difference between Modere & Plexus?

Plexus thrived while Modere was struggling. It embraced innovation, embraced digital marketing, had a strong network of ambassadors, and maintained a positive attitude.

6. Can Modere be revived?

Modere’s philosophy may be continued via acquisitions or partnerships within the wellness industry.

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