In the realm of high-end interior design and luxurious staging ASH New York, frequently referred to ASH NYC, has carved its own niche. The company is based within Brooklyn, New York, the multi-disciplinary design company has been recognized for its refined design approach to interiors that blends vintage style with modern style. With an expanding portfolio that includes hotel rooms, private homes as well as large-scale residential properties, ASH NYC has become synonymous with innovation, meticulous care for details, and lavish living spaces.
This review focuses on the company’s designs and notable projects, as well as customer feedback from employees and customers, as well as overall reputation to give a complete information for anyone who is considering their services.
Company Overview
It was established by a trio of creative designers – Will Cooper, Ari Heckman, and Jonathan Minkoff, ASH NYC has been devoted to enhancing interiors with customized design solutions and top-of-the-line staging. The company is based in Brooklyn, New York, and serves mainly the most prestigious commercial and residential customers such as boutique hotels and luxurious apartment complexes.
Core Services
ASH NYC offers a comprehensive range of design and development services which include:
Interior Staging
The company is specialized in turning models or vacant properties into appealing spaces to draw buyers. The staging typically incorporates curated furniture, artwork and ornamental accents to create a sense of style that allows potential buyers to imagine themselves within the space.
Custom Furnishings
One of ASH NYC’s most distinctive products is the creation and design of furniture pieces that are bespoke. Every piece is designed to complement the overall aesthetic of the interior creating a consistent appearance throughout the space.
Hotel and Residential Design
More than just staging ASH NYC takes on large-scale design projects for luxury homes or boutique hotels. The projects typically involve extensive design, space optimization and an in-depth understanding of the preferences of clients.
Consultation Services
The company also provides design consultations. Clients benefit from ASH NYC’s experience to improve their existing spaces or come up with new ideas.
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Design Philosophy
ASH NYC is known for its unique and organic design style. The philosophy of ASH NYC draws inspiration from diverse disciplines, such as:
- Architecture Incorporating structural elements in the design.
- The art and history of the past: Mixing old and new elements with modern design.
- The use of light and colors: maximizing natural light and utilizing color palettes to increase the ambiance.
- Material and Texture: Utilizing various materials to give texture and depth to interiors.
This creates rooms that are well-designed and at ease, appealing to customers who are looking for interiors that are comfortable and luxurious.
Notable Projects
The portfolio of ASH NYC is vast with projects that demonstrate imagination and care for the smallest details:
Tribeca Apartment Transformation
The project was featured in Architectural Digest, ASH NYC renovated the interior of a Tribeca residence by blending custom furniture and an eclectic mixture of modern and antique art. The result was a vibrant and visually appealing area that was warm and comfort.
Venice Beach Show House
Together in collaboration with Wallpaper, ASH NYC demonstrated the ability to combine local style with modern design in an Venice Beach show house. The design showcased a playful mixture of colors, textures and furniture.
Flatiron Clubhouse Project
In collaboration together with Billy Cotton, ASH NYC transformed a traditional Flatiron construction into a contemporary lounge for Avenue 8. The project demonstrated the company’s ability to blend traditional architectural elements and modern luxurious.
High-Rise Luxury Staging
ASH NYC has staged multiple luxurious high-rise apartments within New York City, emphasizing the clean lines, neutral hues and well-curated furniture to increase the appeal of luxurious homes.
Boutique Hotel Interiors
The company has collaborated with boutique hotels in order to design interiors that are attractive and functional and showcase their expertise in the field of hospitality design.
Customer Reviews
ASH NYC has received mixed reviews from customers who have praised the strengths of the company as well as areas of improvements.
Trustpilot Reviews
In Trustpilot, ASH NYC holds an 3.5/5 rating Based on 13 reviews. Customers have praised:
- Exceptional design expertise
- Attention to detail in staging
- Innovative and personalized interiors
Some criticisms include:
- Communication delays
- Problems with timelines and project management
All in all, Trustpilot reviewers recognize ASH NYC’s ability, but recommend potential clients to define the timeline of projects before they begin. Find domain registration details and ownership information. Check Here
Angi Reviews
The reviews of Angi focus on integrity, reliability and high-quality work. With more than 17 years ‘ experience stage as well as design ASH NYC is often recognized for:
- The timely execution of projects
- Design staff are professional
- Capability to transform spaces dramatically
However, some clients complained that the costs could be higher for smaller projects, which is a reflection of the company’s top-of-the-line service position.
Social Media Presence
ASH NYC maintains an active presence on social media platforms such as Instagram and Pinterest and Pinterest, where they showcase their work in design. Many of their followers comment on the visual attraction, the inventiveness and care for particulars in the visual posts. However, some customers are concerned that queries made via social media can take a while to respond.
Employee Insights
The culture of ASH NYC’s employees and working environment are crucial to understand the firm’s overall image.
Glassdoor
The company has an employee satisfaction rating at 2.1/5 five stars in Glassdoor Based from 35 user reviews. The highlights include:
- Inspirational and fun projects
- Collaborative team environment
- Exposed to design work that is high-profile
The most frequent challenges reported by employees are:
- Communication and management problems
- Benefits are limited
- The project is at its peak during the peak times
Indeed
Reviews on Indeed highlight a young positive, energetic and energized team, employees who are excited by the creative opportunities. Yet, managing workload and managing several client projects are mentioned as constant challenges.
Industry Recognition
ASH NYC has been recognized for its unique design and work in numerous magazines in the industry:
- Architectural Digest showcases the transformations of homes
- Wallpaper* Highlighting show houses and imaginative installations
- Surface Magazine: Featuring hospitality and design for the experiential
The recognition is a testament to the firm’s standing as an industry-leading stage and design firm with a strong reputation in New York City.
Pros and Cons of ASH NYC
Pros:
- Elegant, high-end designs that are visually stunning.
- Experience the luxury staging experience and interior design
- The ability to mix modern and traditional styles
- Recognized in the top publications of the industry
Cons:
- The premium pricing might not be suited to every budget
- Mixed customer feedback regarding communication
- Employee reviews suggest potential managerial challenges
Pricing Overview
ASH NYC positions itself as an elite design firm with pricing that reflect:
- The magnitude of the project is staggering.
- Custom-designed furniture and furnishings
- Engagement of clients in the level
- Staging vs. full interior design services
Although specific costs aren’t disclosed, past customer feedback suggests that cost can vary from tens to thousands for apartment staging up to several hundred thousand dollars for complete hotel or residential design projects.
Customer Experience Tips
For those who are looking to purchase ASH NYC, the following suggestions can enhance the overall experience
Clarify Expectations
It is important to clearly outline your design preferences along with timelines and budget in order to avoid misunderstandings.
Regular Communication
Make sure to check in regularly together with your design group in order to be informed of progress on the project.
Portfolio Review
Go through the past projects of ASH NYC to ensure that their style is in line with your ideals.
Budget Planning
Be aware of the high-end nature of the company’s services when determining your budget.
Contract Details
Make sure the timeframe, scope of work and expenses are recorded in the form of a formal contract.
Frequently Asked Questions (FAQ )
Q1 Do you know if ASH NYC work nationwide?
While based within Brooklyn, ASH NYC takes on projects far beyond New York, including high-profile residential and hospitality projects throughout the U.S.
Q2: What kinds of clients are they serving?
ASH NYC primarily serves luxury customers such as boutique hotels and real estate developers commercial spaces looking for top-of-the-line staging.
Q3 What is the possibility that ASH NYC create custom furniture?
Absolutely, bespoke furniture design is a major element of their services that ensures cohesion with the overall design of the interior.
Q4: Does the company acknowledged in the design world?
Absolutely. ASH NYC has been featured in Architectural Digest, Wallpaper, and Surface Magazine.
Q5 Is their service expensive?
ASH NYC offers premium services that could be a bit higher in comparison to standard interior design companies, reflecting the unique quality and luxurious quality of their services.
Conclusion
ASH New York (ASH NYC) has established itself as a renowned company for interior design and staging that has a track record of creating stunning designs that combine high-end practicality. Their portfolio shows their capability of transforming spaces to engaging attractive, visually appealing spaces which cater to commercial and residential customers. Although the company has received negative reviews in regards to pricing and communication, its reputation for design expertise and professionalism makes it a reliable option for those looking for premium and luxurious interiors.
For prospective clients, examining previous projects, defining expectations and maintaining regular communication between the designers and clients are essential steps to a successful collaboration together with ASH NYC.
Final Verdict:
For luxurious interior design and refined staging ASH NYC is a highly recommended choice for those looking to invest in premium personal design and service.